Antares Brewery
Web Development & Digital Infrastructure
Frontend Animation, Hosting Architecture & Email Systems Management
Overview
I collaborated with Antares, one of the leading craft beer brands in Argentina, contributing to the development of its early digital presence and long-term infrastructure management.
My involvement spans from the creation of the brand’s first website to ongoing management of hosting services and corporate email systems across its national franchise network.
Early Web Development (Flash & Interactive Design)
In 2003, I was commissioned to develop interactive elements for the first website of the brand, during the early stage of digital adoption.
The project involved:
• Programming animated backgrounds using Adobe Flash and ActionScript
• Creating a visual simulation of beer bubbles within a glass
• Integrating animation with brand identity and user experience
The result was an immersive interface where the background visually represented the product through motion and texture.
Digital Branding Context
This work was developed in collaboration with design and creative teams linked to the brand’s early communication strategy, contributing to the initial digital identity of Antares.
Hosting Infrastructure & Systems Management
Following the initial web development, my role expanded into long-term infrastructure management.
Responsibilities included:
Reseller hosting management using Media Temple (California, later acquired by GoDaddy)
• Server administration and maintenance
• Management of approximately 500 corporate email accounts
• Support for franchise communication systems across Argentina
Scalable Digital Infrastructure
The system supports:
• Internal communication across distributed franchise locations
• Centralized email management
• Stable hosting environment for business operations
This long-term involvement reflects a transition from design to system-level digital infrastructure management.
Long-Term Collaboration
This project represents an ongoing professional relationship spanning over two decades, supporting the digital backbone of a growing national brand
Role
Frontend Developer · Interactive Designer · Hosting Provider · Systems Administrator
Rhizome
Alejandro Potenza – Daniel Gabin – Leonardo Ferrari – Mariana y Pablo
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