Senior Systems & Innovation Designer
Marcelo Capellaro
Brand & Visual Communication | Innovation & Concept Design
30+ years of experience | Remote / Global
Professional Summary
Multidisciplinary designer with over 30 years of experience working across graphic design, industrial design, editorial systems and digital media.
Proven track record in developing design solutions that integrate visual communication, product thinking and real-world production processes.
Experienced in leading long-term innovation initiatives, including a 30-year exploration in unmanned aerial systems for agricultural applications.
Strong focus on systems thinking, usability and scalable design strategies.
Core Strengths
• Systems Thinking in Design
• Brand & Visual Communication
• Editorial & Information Design
• Industrial & Product Design
• UX/UI & Digital Design
• Design for Production
• Innovation & Concept Development
• AI-Assisted Design Workflows
• Cross-Disciplinary Collaboration
UASystems – Aerial Systems Design Projects
FALCON UAS SAS
Co Founder & Director
Argentina / Uruguay | 1994 – 2023
DRONSAIR
Founder & Director
Argentina | 2024 – Present
• Long-term innovation project focused on unmanned aerial platforms for agricultural applications.
• Developed 5 design generations over three decades
• Built 2 full-scale prototypes
• Designed system architecture integrating vehicle, operations and logistics
• Conducted hangar-based development and testing
• Participated in international innovation programs and startup initiatives
• Led transition into a startup phase based in Uruguay (2021)
This project represents an early exploration of agricultural drone systems prior to their global adoption.
Screen Printing & Textile Production Workshop
Founder & Director
Argentina | 1985 – 1996
Founded and operated a textile production workshop.
Specialized in screen printing and textile applications
Managed full production workflow
Developed hands-on expertise in materials, processes and manufacturing
University Lecturer UNMDP
Practical Work Supervisor (JTP)
Industrial Design – Textile Area | Argentina | 1989 – 2000
Head of Practical Works (JTP) in Industrial Design (Textile area), specializing in textile printing and surface design.
Taught production workflows, materials, printing systems and quality control from a real-world perspective.
University Professor CAECE
Professor levels I to IV - Graphic Design
Digital Labs | Argentina | 1995 – 2000 / 2003 - 2005
Professor in Graphic Design Computer Labs, teaching professional software across all four levels of the degree program.
Focused on translating digital tools into concrete design outcomes and professional readiness.
Mentored students in the integration of concept, technique and feasibility.
International relocation:
Editorial bilingual Designer – Editorial Production (USA)
América 2000 Inland Empire bilingual Newspaper
South California, USA (2000-2003)
Worked as a designer in editorial production.
Layout and production for print media.
Integration of digital workflows in publishing, edited in Riverside and Pomona, printed in San Fernando Valley at China Times Press facilities.
Tools & Technologies
Design & Production
Adobe Creative Suite (InDesign, Illustrator, Photoshop)
Prepress and print production workflows
Digital & Web
HTML · CSS · PHP · Java · cPanel · SEO
CMS-based websites
UX-aware structuring
3D & Industrial
SolidWorks - Blender - Cura
3D printing workflows
AI-Assisted Design
Adobe Firefly
Generative image and video experimentation
Education
Formal education in Graphic Design and Industrial Design
Ongoing independent development in digital workflows, web technologies and AI-assisted design processes.
Certifications
Unmanned Aerial Systems (UAS): Fundamentals
edX – University of Alaska Fairbanks
Complete Figma Course
Udemy
Professional Approach
• Extensive experience combining design and production
• Strong background in education and mentoring
• Long-term involvement in innovation and emerging technologies
Understanding design as a system of decisions that must work in real contexts — visually, technically and over time.
My hybrid background in production, digital media and education allows me to anticipate problems, structure solutions and contribute with clarity to multidisciplinary teams.
